CONTEMPORARY WEDDING CAKE DESIGN

Designed for you, inspired by you, and crafted with absolute precision.

Gone are the days when a wedding cake was just a sweet send-off. Today, it’s an expression of your style and a reflection of your celebration. My couples come to me for cakes that speak to who they are and because here, flavour isn’t an afterthought. It’s where everything begins. No templates. No replicas. 

From lifelike sugar flowers to unexpected textures, the drama really is in the details each one carefully considered to elevate your cake into something truly unforgettable.

Tastings

Get a taste before you book

Cake tastings / consultations are available for weddings and large celebrations cakes. These are held at my studio in West London where you can sample 6-8 of my signature flavours with a glass of something cold or a cup of tea and discuss at length your vision for your cake.  There is a charge of £65 per tasting consultation.

If you prefer to taste from home my luxury tasting boxes allow you to enjoy a selection of signature flavours wherever you are, beautifully packaged and delivered directly to your door. Postal tasting boxes are £55 each.

Contact Me

Wedding Cake GallerY

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AN EXCITING, COLLABORATIVE, AND EFFORTLESS EXPERIENCE

Planning your wedding is a wonderful and exciting time and ordering your wedding cake is a big part of that. I really like to get to know my couples in person to fully understand what you want in terms of design and flavour. I really believe that your cake is a centerpiece and should taste as amazing as it looks.

Step 01 - get In Touch

First, check if I’m available on your date. If so, I’ll send over a short questionnaire to understand your style, guest count, and initial design ideas.

Step 02 - TASTING & CONSULTATION

Come to my West London studio to sample 6–8 flavours and talk through your vision. If that’s not possible, tasting boxes and Zoom consultations are also available.

STEP 03 - DESIGN & BOOKING

After our consultation, I’ll send a digital design proposal tailored to your vision, along with pricing details. A 50% deposit secures your date, with the balance due four weeks before your wedding.

step 04 - FINAL DETAILS

I’ll stay in touch throughout the process. One week before, I’ll confirm logistics with your venue, florist, and planner to ensure a seamless setup.

STEP 05 - DELIVERY & SET-UP

On the day, I’ll personally deliver and set up your cake perfectly placed and finished with care, ready to be adored and enjoyed!

Get in touch

Kind words

  • Alyssa and Tom

    The Best Wedding Cake EVER!!!

    Justine (It's not just cake) was absolutely phenomenal from start to finish with our cake! We had a tasting at her house which was really lovely, she is such a kind and warm person and really made us feel so excited for the big day. She also suggested using some of my favourite chocolate from where I am from (switzerland) and incorporating that within the cake, which she ended up doing and people could not get enough of it on the day. If you are wondering whether to reach to Justine, stop wondering and just do it! One of the best decisions we made for our wedding day :)

  • TILLY SVEAAS JEWELLERY

    The most beautiful and delicious biscuit I have ever seen!

    Justine was absolutely amazing when I asked her if it was possible to customise a biscuit for a press breakfast I had to launch a new necklace.  She was so helpful and provided me with so many options of what could be possible. The end result was the most beautiful and delicious biscuit I have ever seen, totally on brand!  Her customer service, quality, and speed of delivery were all first class.  Thank you so much!!

  • Kimberley and Kevin

    You did amazing work!!

    Just wanted to say a big thank you for the beautiful cake you did for us. It was so delicious (had lots of compliments from guests!) and out looked really stunning. You did amazing work. And was an absolute pleasure working with you. I wish you all the best for your future projects, everyone would be lucky to have you making their cakes!

  • Christina and Stewart

    The best day of our lives!

    Justine from 'itsnotjustcake' was amazing from start to finish in designing the cake and being able to see the vision I had without seeing it, I just couldn't believe it on our wedding day when I saw all the details she put into it , everything we had wished for and more , the flavours were amazing and everyone loved it. She even made us a mini cake with the same details so we can take home. Thankyou so much.

  • Liz and Patrick

    Exquisite cakes

    Justine made us two incredible cakes - one for our engagement party and one for our wedding. We briefed Justine on what we’d generally like but ultimately gave her artistic licence as we wanted some element of surprise. She nailed it - both cakes were superb. Stunning works of art and completely delicious.

  • Sandy and Tom

    We absolutely loved the cake…..

    Just wanted to drop you a quick message to say a massive thank you for our wedding cake last Saturday. We absolutely loved it and the flowers you chose matched our flowers so well. It was exactly what we wanted. You did amazing. We had an amazing time and the cake was just the cherry on top. Many guests took slices home and the passion fruit was a real favourite!

  • Emelda and Tony

    Spectacular !!

    I gave Justine a brief and left it in her hands. we were delighted at her design, we couldn't have dreamt for a more perfect and elegant cake. the special moment was when everyone said "wow". justine herself is the sweetest person , so easy to communicate with and she gets your vibe immediately.

  • Emily Flynn

    Utterly scrumptious!

    It’s Not Just Cake provided us with a stunning and utterly scrumptious bespoke christening cake. Justine is great at listening closely to your wishes and producing exactly what you want. She has a great eye and attention to detail. Our guests commented on how delicious the cake was and returned for seconds and thirds!! If you want stunning and delicious cakes for excellent value, look no further.

IF YOU’RE READY TO CREATE SOMETHING EXTRAORDINARY, I’D LOVE TO HEAR FROM YOU

Share a few details about your wedding your date, budget, and anything you’ve envisioned so far and I’ll be in touch to talk about the next steps.

Or contact me at: justine@itsnotjustcake.com
07768 111010

View our Terms of Sale

YOUR MOST FREQUENTLY ASKED QUESTIONS

  • My calendar fills up quickly, especially during peak wedding season, so I recommend securing your date as early as possible. I take on a limited number of commissions each year to ensure every cake receives my full attention. Once you’ve confirmed your wedding date, please get in touch to check my availability.

  • I do offer options for certain dietary requirements; however, my kitchen handles gluten, dairy, eggs, and nuts. If you or your guests have severe allergies, please let me know during the consultation so we can discuss the best approach.

  • In short, no. I believe every couple deserves a cake that is completely unique to them. While I’m happy to take inspiration from designs you love, I won’t directly copy another artist’s work. If you provide reference images, I will credit the original designer and use the inspiration to create something bespoke for you. But the best cakes come when couples trust me with creative freedom to design something truly personal.

  • Yes, I have a selection of cake stands and plinths available to hire for £15 - £25, plus a refundable damage deposit of £50 - £100 (equivalent to the replacement cost). The deposit will be refunded once the items are returned clean and undamaged.

  • Yes, I personally deliver and set up all wedding cakes to ensure they arrive safely and look perfect on the day. Delivery costs will be discussed during your consultation. For smaller cakes, I use a specialist cake courier service, and delivery charges will be confirmed when placing your order. I primarily deliver within London and surrounding areas, but I can also arrange nationwide delivery on request.

  • Yes, collection is available from my West London studio. Cakes will be securely boxed for transport, and I will provide guidance on how to handle them safely. Once a cake leaves my studio, I am not responsible for any damage incurred during transit.

  • The initial deposit is non-refundable and non-transferable under any circumstances, as this covers consultation time and the loss of other potential bookings for your date. If, in the unlikely event, I need to cancel due to circumstances beyond my control (such as illness or fire), any payments made will be fully refunded.

    Please refer to my Terms of sale, which outline the specific cancellation policy.

  • To secure your booking, a 50% non-refundable deposit is required within one week of receiving your proposal. Without this, your date will not be held, and priority will be given to another booking. The final balance is due four weeks before your wedding. If the final payment isn’t received by the deadline, your cake will not be made.