Photo of white wedding cake with fresh flowers

CONTEMPORARY WEDDING CAKE DESIGN

Designed for you, inspired by you, and crafted with absolute precision.

Gone are the days when a wedding cake was just a sweet send-off. Today, it’s an expression of your style and a reflection of your celebration. My couples come to me for cakes that speak to who they are and because here, flavour isn’t an afterthought. It’s where everything begins. No templates. No replicas. 

From lifelike sugar flowers to unexpected textures, the drama really is in the details each one carefully considered to elevate your cake into something truly unforgettable.

Photo of Justine during a client consultation

Tastings

Get a taste before you book

Cake tastings / consultations are available for weddings and large celebrations cakes. These are held at my studio in West London where you can sample 6-8 of my signature flavours with a glass of something cold or a cup of tea and discuss at length your vision for your cake.  There is a charge of £45 per tasting consultation but this is deducted from from your invoice should you go ahead with me.

My Philosophy

Your cake should be the centrepiece and full of creative details.
Your cake should be perfectly designed for you.
Each cake is lovingly crafted using only the finest quality ingredients for you and your guests to enjoy.

Wedding Cake GallerY

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AN EXCITING, COLLABORATIVE, AND EFFORTLESS EXPERIENCE

Planning your wedding is a wonderful and exciting time and ordering your wedding cake is a big part of that. I really like to get to know my couples in person to fully understand what you want in terms of design and flavour. I really believe that your cake is a centerpiece and should taste as amazing as it looks.

Step 01 - get In Touch

First, check if I’m available on your date. If so, I’ll send over a short questionnaire to understand your style, guest count, and initial design ideas.

Step 02 - TASTING & CONSULTATION

Come to my West London studio to sample 6–8 flavours and talk through your vision. If that’s not possible, tasting boxes and Zoom consultations are also available.

STEP 03 - DESIGN & BOOKING

After our consultation, I’ll send a digital design proposal tailored to your vision, along with pricing details. A 50% deposit secures your date, with the balance due four weeks before your wedding.

step 04 - FINAL DETAILS

I’ll stay in touch throughout the process. One week before, I’ll confirm logistics with your venue, florist, and planner to ensure a seamless setup.

STEP 05 - DELIVERY & SET-UP

On the day, I’ll personally deliver and set up your cake perfectly placed and finished with care, ready to be adored and enjoyed!

Wedding Cake Pricing

All my wedding cakes are bespoke and designed with each individual couple. Pricing will be determined by the size and design of the cake.

Kind words

  • Alyssa and Tom

    The Best Wedding Cake EVER!!!

    Justine (It's not just cake) was absolutely phenomenal from start to finish with our cake! We had a tasting at her house which was really lovely, she is such a kind and warm person and really made us feel so excited for the big day. She also suggested using some of my favourite chocolate from where I am from (switzerland) and incorporating that within the cake, which she ended up doing and people could not get enough of it on the day. If you are wondering whether to reach to Justine, stop wondering and just do it! One of the best decisions we made for our wedding day :)

  • TILLY SVEAAS JEWELLERY

    The most beautiful and delicious biscuit I have ever seen!

    Justine was absolutely amazing when I asked her if it was possible to customise a biscuit for a press breakfast I had to launch a new necklace.  She was so helpful and provided me with so many options of what could be possible. The end result was the most beautiful and delicious biscuit I have ever seen, totally on brand!  Her customer service, quality, and speed of delivery were all first class.  Thank you so much!!

  • Kimberley and Kevin

    You did amazing work!!

    Just wanted to say a big thank you for the beautiful cake you did for us. It was so delicious (had lots of compliments from guests!) and out looked really stunning. You did amazing work. And was an absolute pleasure working with you. I wish you all the best for your future projects, everyone would be lucky to have you making their cakes!

  • Christina and Stewart

    The best day of our lives!

    Justine from 'itsnotjustcake' was amazing from start to finish in designing the cake and being able to see the vision I had without seeing it, I just couldn't believe it on our wedding day when I saw all the details she put into it , everything we had wished for and more , the flavours were amazing and everyone loved it. She even made us a mini cake with the same details so we can take home. Thankyou so much.

  • Liz and Patrick

    Exquisite cakes

    Justine made us two incredible cakes - one for our engagement party and one for our wedding. We briefed Justine on what we’d generally like but ultimately gave her artistic licence as we wanted some element of surprise. She nailed it - both cakes were superb. Stunning works of art and completely delicious.

  • Sandy and Tom

    We absolutely loved the cake…..

    Just wanted to drop you a quick message to say a massive thank you for our wedding cake last Saturday. We absolutely loved it and the flowers you chose matched our flowers so well. It was exactly what we wanted. You did amazing. We had an amazing time and the cake was just the cherry on top. Many guests took slices home and the passion fruit was a real favourite!

  • Emelda and Tony

    Spectacular !!

    I gave Justine a brief and left it in her hands. we were delighted at her design, we couldn't have dreamt for a more perfect and elegant cake. the special moment was when everyone said "wow". justine herself is the sweetest person , so easy to communicate with and she gets your vibe immediately.

  • Emily Flynn

    Utterly scrumptious!

    It’s Not Just Cake provided us with a stunning and utterly scrumptious bespoke christening cake. Justine is great at listening closely to your wishes and producing exactly what you want. She has a great eye and attention to detail. Our guests commented on how delicious the cake was and returned for seconds and thirds!! If you want stunning and delicious cakes for excellent value, look no further.

IF YOU’RE READY TO CREATE SOMETHING EXTRAORDINARY, I’D LOVE TO HEAR FROM YOU

Share a few details about your wedding your date, budget, and anything you’ve envisioned so far and I’ll be in touch to talk about the next steps.

Or contact me at: justine@itsnotjustcake.com
07768 111010

View our Terms of Sale

FAQs

  • For wedding cakes, it is advisable to provide as much notice as possible. As soon as you have chosen your date, please check my availability.

    When it comes to celebration cakes, it is recommended to provide a minimum of two weeks' notice as there is a lot of intricate design work involved.

  • Yes, I do offer options for dietary requirements. However, please note that my work environment involves the use of gluten, dairy, eggs, and nuts.

  • In short, no. I can use another artist's work as inspiration, but I will always ask for the designer's details so that I can credit them on social media.

  • Yes, I provide delivery and setup services for all wedding cakes. The cost for this service will be discussed during your consultation.

    For smaller cakes, I use a cake courier service, and the delivery charges will be discussed when placing your order. While I primarily deliver in London and its surrounding areas, I can also arrange delivery to other locations upon discussion of the associated cost during the cake booking process.

  • Certainly! Collection is available from my studio in West London. All cakes will be securely boxed for transportation.

  • I have a range of stands and plinths available for hire at a cost of £15 - £25, along with a holding damage deposit of £50-£100 (equivalent to the cost of a replacement). The damage deposit will be returned once the items are received back undamaged and in a clean state at my studio.

  • Please refer to my Terms of sale, which outline the specific cancellation policy.