Contact Justine

Get In touch

For wedding cakes that inspire, exceed expectations, and push the boundaries of edible art.

Every cake I make starts with a story, and I’d love to hear yours. Whether you have a clear vision or you’re still figuring it out, this is where we begin: with ideas, inspiration, and a conversation.

I design and deliver bespoke cakes from my West London studio, working with clients across London and beyond.

Fill out the form or drop me a message at justine@itsnotjustcake.co.uk. 

I’ll be in touch within 48 hours.

Or contact me at: justine@itsnotjustcake.com
07768 111010

View our Terms of Sale

FAQs

  • My calendar fills up quickly, especially during peak wedding season, so I recommend securing your date as early as possible. I take on a limited number of commissions each year to ensure every cake receives my full attention. Once you’ve confirmed your wedding date, please get in touch to check my availability.

  • I do offer options for certain dietary requirements; however, my kitchen handles gluten, dairy, eggs, and nuts. If you or your guests have severe allergies, please let me know during the consultation so we can discuss the best approach.

  • In short, no. I believe every couple deserves a cake that is completely unique to them. While I’m happy to take inspiration from designs you love, I won’t directly copy another artist’s work. If you provide reference images, I will credit the original designer and use the inspiration to create something bespoke for you. But the best cakes come when couples trust me with creative freedom to design something truly personal.

  • Yes, I have a selection of cake stands and plinths available to hire for £15 - £25, plus a refundable damage deposit of £50 - £100 (equivalent to the replacement cost). The deposit will be refunded once the items are returned clean and undamaged.

  • Yes, I personally deliver and set up all wedding cakes to ensure they arrive safely and look perfect on the day. Delivery costs will be discussed during your consultation. For smaller cakes, I use a specialist cake courier service, and delivery charges will be confirmed when placing your order. I primarily deliver within London and surrounding areas, but I can also arrange nationwide delivery on request.

  • Yes, collection is available from my West London studio. Cakes will be securely boxed for transport, and I will provide guidance on how to handle them safely. Once a cake leaves my studio, I am not responsible for any damage incurred during transit.

  • The initial deposit is non-refundable and non-transferable under any circumstances, as this covers consultation time and the loss of other potential bookings for your date. If, in the unlikely event, I need to cancel due to circumstances beyond my control (such as illness or fire), any payments made will be fully refunded.


    Please refer to my Terms of sale, which outline the specific cancellation policy.

  • To secure your booking, a 50% non-refundable deposit is required within one week of receiving your proposal. Without this, your date will not be held, and priority will be given to another booking. The final balance is due four weeks before your wedding. If the final payment isn’t received by the deadline, your cake will not be made.

Kind words

  • Alyssa and Tom

    The Best Wedding Cake EVER!!!

    Justine (It's not just cake) was absolutely phenomenal from start to finish with our cake! We had a tasting at her house which was really lovely, she is such a kind and warm person and really made us feel so excited for the big day. She also suggested using some of my favourite chocolate from where I am from (switzerland) and incorporating that within the cake, which she ended up doing and people could not get enough of it on the day. If you are wondering whether to reach to Justine, stop wondering and just do it! One of the best decisions we made for our wedding day :)

  • TILLY SVEAAS JEWELLERY

    The most beautiful and delicious biscuits I have ever seen!

    Justine was absolutely amazing when I asked her if it was possible to customise a biscuit for a press breakfast I had to launch a new necklace.  She was so helpful and provided me with so many options of what could be possible. The end result was the most beautiful and delicious biscuits I have ever seen, totally on brand!  Her customer service, quality, and speed of delivery were all first class.  Thank you so much!!

  • Kimberley and Kevin

    You did amazing work!!

    Just wanted to say a big thank you for the beautiful cake you did for us. It was so delicious (had lots of compliments from guests!) and out looked really stunning. You did amazing work. And was an absolute pleasure working with you. I wish you all the best for your future projects, everyone would be lucky to have you making their cakes!

  • Christina and Stewart

    The best day of our lives!

    Justine from 'itsnotjustcake' was amazing from start to finish in designing the cake and being able to see the vision I had without seeing it, I just couldn't believe it on our wedding day when I saw all the details she put into it , everything we had wished for and more , the flavours were amazing and everyone loved it. She even made us a mini cake with the same details so we can take home. Thankyou so much.

  • Liz and Patrick

    Exquisite cakes

    Justine made us two incredible cakes - one for our engagement party and one for our wedding. We briefed Justine on what we’d generally like but ultimately gave her artistic licence as we wanted some element of surprise. She nailed it - both cakes were superb. Stunning works of art and completely delicious.

  • Sandy and Tom

    We absolutely loved the cake…..

    Just wanted to drop you a quick message to say a massive thank you for our wedding cake last Saturday. We absolutely loved it and the flowers you chose matched our flowers so well. It was exactly what we wanted. You did amazing. We had an amazing time and the cake was just the cherry on top. Many guests took slices home and the passion fruit was a real favourite!

  • Emelda and Tony

    Spectacular !!

    I gave Justine a brief and left it in her hands. we were delighted at her design, we couldn't have dreamt for a more perfect and elegant cake. the special moment was when everyone said "wow". justine herself is the sweetest person , so easy to communicate with and she gets your vibe immediately.

  • Emily Flynn

    Utterly scrumptious!

    It’s Not Just Cake provided us with a stunning and utterly scrumptious bespoke christening cake. Justine is great at listening closely to your wishes and producing exactly what you want. She has a great eye and attention to detail. Our guests commented on how delicious the cake was and returned for seconds and thirds!! If you want stunning and delicious cakes for excellent value, look no further.

  • Tracie O’Sullivan

    Creative vision and awesome talent!

    Well Justine you just surpassed all our expectations!! The cake not only looked spectacular it tasted amazing (Guinness cake with Baileys buttercream). Everyone loved it. Made some of the lads in the band tear up!! It was a very emotional day for us all but your creative vision and awesome talent captured every moment of the man’s existence and you didn’t even know him! Thank you we love you and the cake. YOU ROCK.