MODERN, LUXURY WEDDING CAKE DESIGN IN LONDON

Edible art for modern couples who love bold design and unforgettable flavour.

Photo of Justine putting finishing touches onto a white wedding cake

My story

About it’s not just cake

Based in London, I design sculptural, design-led wedding cakes that balance contemporary aesthetics with layered flavour and texture.

More than just a luxurious centrepiece, your wedding cake should reflect your style, tell your story, and taste as good as it looks that is non-negotiable.

More about me

Photo of a white wedding cake with Justine sitting behind

CONTEMPORARY WEDDING CAKE ARTISTRY

For London & Surrounding Areas

A great wedding cake doesn’t fade into the background it becomes part of the experience. A focal point. A talking point. And if I’ve done my job right, the thing your guests won’t stop raving about.

Working from my West London studio, I design distinctive, bespoke wedding cakes inspired by art, fashion, architecture and the couple at the heart of it all. Some arrive with a clear brief. Others hand over creative freedom. Either way, the outcome is the same: a cake that perfectly fits your day, makes a statement, and tastes truly exceptional.

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CREATIVE CELEBRATION CAKES

For London & Surrounding Areas

Not every cake is for a wedding but it should still make an impact. I design modern, one-off cakes for birthdays, anniversaries, and standout moments worth celebrating.

Each piece is made with the same level of creativity and care as my wedding commissions expertly finished, full of flavour, and made to leave an extraordinary, lasting impression. Whether you have a design in mind or want something totally unique, I’ll create a cake that’s distinctive, delicious, and perfectly matched to the occasion.

EXPLORE CELEBRATION CAKES

Kind words

Alyssa and Tom

The Best Wedding Cake EVER!!!
Justine (It's not just cake) was absolutely phenomenal from start to finish with our cake! We had a tasting at her house which was really lovely, she is such a kind and warm person and really made us feel so excited for the big day. She also suggested using some of my favourite chocolate from where I am from (switzerland) and incorporating that within the cake, which she ended up doing and people could not get enough of it on the day. If you are wondering whether to reach to Justine, stop wondering and just do it! One of the best decisions we made for our wedding day :)
TILLY SVEAAS JEWELLERY

The most beautiful and delicious biscuits I have ever seen!
Justine was absolutely amazing when I asked her if it was possible to customise a biscuit for a press breakfast I had to launch a new necklace. She was so helpful and provided me with so many options of what could be possible. The end result was the most beautiful and delicious biscuits I have ever seen, totally on brand! Her customer service, quality, and speed of delivery were all first class. Thank you so much!!
Kimberley and Kevin

You did amazing work!!
Just wanted to say a big thank you for the beautiful cake you did for us. It was so delicious (had lots of compliments from guests!) and out looked really stunning. You did amazing work. And was an absolute pleasure working with you. I wish you all the best for your future projects, everyone would be lucky to have you making their cakes!
Christina and Stewart

The best day of our lives!
Justine from 'itsnotjustcake' was amazing from start to finish in designing the cake and being able to see the vision I had without seeing it, I just couldn't believe it on our wedding day when I saw all the details she put into it , everything we had wished for and more , the flavours were amazing and everyone loved it. She even made us a mini cake with the same details so we can take home. Thankyou so much.
Liz and Patrick

Exquisite cakes
Justine made us two incredible cakes - one for our engagement party and one for our wedding. We briefed Justine on what we’d generally like but ultimately gave her artistic licence as we wanted some element of surprise. She nailed it - both cakes were superb. Stunning works of art and completely delicious.
Sandy and Tom

We absolutely loved the cake…..
Just wanted to drop you a quick message to say a massive thank you for our wedding cake last Saturday. We absolutely loved it and the flowers you chose matched our flowers so well. It was exactly what we wanted. You did amazing. We had an amazing time and the cake was just the cherry on top. Many guests took slices home and the passion fruit was a real favourite!
Emelda and Tony

Spectacular !!
I gave Justine a brief and left it in her hands. we were delighted at her design, we couldn't have dreamt for a more perfect and elegant cake. the special moment was when everyone said "wow". justine herself is the sweetest person , so easy to communicate with and she gets your vibe immediately.
Emily Flynn

Utterly scrumptious!
It’s Not Just Cake provided us with a stunning and utterly scrumptious bespoke christening cake. Justine is great at listening closely to your wishes and producing exactly what you want. She has a great eye and attention to detail. Our guests commented on how delicious the cake was and returned for seconds and thirds!! If you want stunning and delicious cakes for excellent value, look no further.
Tracie O’Sullivan

Creative vision and awesome talent!
Well Justine you just surpassed all our expectations!! The cake not only looked spectacular it tasted amazing (Guinness cake with Baileys buttercream). Everyone loved it. Made some of the lads in the band tear up!! It was a very emotional day for us all but your creative vision and awesome talent captured every moment of the man’s existence and you didn’t even know him! Thank you we love you and the cake. YOU ROCK.