Thank you for visiting the chelsea old town hall wedding showcase

It was such an honour to be invited to be part of The Chelsea Old Town Hall Showcase.

Together, we'll bring your unique wedding cake vision to life.

Every couple has their own style, and your cake should reflect yours.

To celebrate this beautiful event I’m delighted to offer guests an exclusive 10% showcase saving on postal or in person wedding cake tasting.

Order your postal tasting box below using code CHEL2026, if you are booking in person please quote the code on your booking request.

Photo of Justine during a client consultation

The first step

Option 1: For couples who would love the full experience.

Join me in my West London studio for a relaxed and personal consultation where we will design your wedding cake together. You will enjoy a curated tasting of signature flavours, discuss your style and vision, explore design ideas and receive guidance on cake size, styling and display.

Option 2: Prefer to taste from home?

My luxury tasting boxes allow you to enjoy a selection of signature flavours wherever you are, beautifully packaged and delivered directly to your door.

Each box includes a curate selection of flavour pairings designed to help you discover your favourites before we begin your wedding cake.

Showcase Offer Details

  • 10% discount available for The Chelsea Old Town Hall Showcase visitors code CHEL2026

  • Valid for a limited time after the event

  • Applies to consultations and tasting boxes only

  • Wedding cake bookings subject to availability

Order your tasting box

book your taster

Wedding Cake GallerY

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Kind words

  • Alyssa and Tom

    The Best Wedding Cake EVER!!!

    Justine (It's not just cake) was absolutely phenomenal from start to finish with our cake! We had a tasting at her house which was really lovely, she is such a kind and warm person and really made us feel so excited for the big day. She also suggested using some of my favourite chocolate from where I am from (switzerland) and incorporating that within the cake, which she ended up doing and people could not get enough of it on the day. If you are wondering whether to reach to Justine, stop wondering and just do it! One of the best decisions we made for our wedding day :)

  • TILLY SVEAAS JEWELLERY

    The most beautiful and delicious biscuit I have ever seen!

    Justine was absolutely amazing when I asked her if it was possible to customise a biscuit for a press breakfast I had to launch a new necklace.  She was so helpful and provided me with so many options of what could be possible. The end result was the most beautiful and delicious biscuit I have ever seen, totally on brand!  Her customer service, quality, and speed of delivery were all first class.  Thank you so much!!

  • Kimberley and Kevin

    You did amazing work!!

    Just wanted to say a big thank you for the beautiful cake you did for us. It was so delicious (had lots of compliments from guests!) and out looked really stunning. You did amazing work. And was an absolute pleasure working with you. I wish you all the best for your future projects, everyone would be lucky to have you making their cakes!

  • Christina and Stewart

    The best day of our lives!

    Justine from 'itsnotjustcake' was amazing from start to finish in designing the cake and being able to see the vision I had without seeing it, I just couldn't believe it on our wedding day when I saw all the details she put into it , everything we had wished for and more , the flavours were amazing and everyone loved it. She even made us a mini cake with the same details so we can take home. Thankyou so much.

  • Liz and Patrick

    Exquisite cakes

    Justine made us two incredible cakes - one for our engagement party and one for our wedding. We briefed Justine on what we’d generally like but ultimately gave her artistic licence as we wanted some element of surprise. She nailed it - both cakes were superb. Stunning works of art and completely delicious.

  • Sandy and Tom

    We absolutely loved the cake…..

    Just wanted to drop you a quick message to say a massive thank you for our wedding cake last Saturday. We absolutely loved it and the flowers you chose matched our flowers so well. It was exactly what we wanted. You did amazing. We had an amazing time and the cake was just the cherry on top. Many guests took slices home and the passion fruit was a real favourite!

  • Emelda and Tony

    Spectacular !!

    I gave Justine a brief and left it in her hands. we were delighted at her design, we couldn't have dreamt for a more perfect and elegant cake. the special moment was when everyone said "wow". justine herself is the sweetest person , so easy to communicate with and she gets your vibe immediately.

  • Emily Flynn

    Utterly scrumptious!

    It’s Not Just Cake provided us with a stunning and utterly scrumptious bespoke christening cake. Justine is great at listening closely to your wishes and producing exactly what you want. She has a great eye and attention to detail. Our guests commented on how delicious the cake was and returned for seconds and thirds!! If you want stunning and delicious cakes for excellent value, look no further.

Contact Me

Reach out using the form and I’ll respond shortly to discuss your enquiry.

Or contact me at: justine@itsnotjustcake.com
07768 111010

View our Terms of Sale

FAQs

  • For wedding cakes, it is advisable to provide as much notice as possible. As soon as you have chosen your date, please check my availability.

    When it comes to celebration cakes, it is recommended to provide a minimum of two weeks' notice as there is a lot of intricate design work involved.

  • Yes, I do offer options for dietary requirements. However, please note that my work environment involves the use of gluten, dairy, eggs, and nuts.

  • In short, no. I can use another artist's work as inspiration, but I will always ask for the designer's details so that I can credit them on social media.

  • Yes, I provide delivery and setup services for all wedding cakes. The cost for this service will be discussed during your consultation.

    For smaller cakes, I use a cake courier service, and the delivery charges will be discussed when placing your order. While I primarily deliver in London and its surrounding areas, I can also arrange delivery to other locations upon discussion of the associated cost during the cake booking process.

  • Certainly! Collection is available from my studio in West London. All cakes will be securely boxed for transportation.

  • I have a range of stands and plinths available for hire at a cost of £15 - £25, along with a holding damage deposit of £50-£100 (equivalent to the cost of a replacement). The damage deposit will be returned once the items are received back undamaged and in a clean state at my studio.

  • Please refer to my Terms of sale, which outline the specific cancellation policy.